I mean is this why Nutella was drastically marked down last week, causing super market craziness? Probably not. But all the same the chocolate spread supposedly has new competition. And I don't know about you but I know quite a few people that went CRAZY last time Crispy M&Ms came back soooo pretty sure this stuff would fly off the shelves.
Haven't actually seen the stuff in stores, but rumor is it is on its wayyyy.